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B2-1: Trends in Online Giving from the 2026 Edition of The Giving Report
Thursday May 28, 2026 11:00am - 12:00pm EDT
Mandarin Ballroom AB
This session explores key findings from the 2026 edition of The Giving Report, offering a national snapshot of online giving in 2025 and the trends shaping the sector. Presented by Mitchell Hillier (Director of Business Development, Environics Analytics) and Julie Fiorini (General Manager, Charity and Donor Services, CanadaHelps), it will highlight shifts in donor behaviour, the continued reliance on fewer donors, and the growth of emerging giving channels, such as monthly donations and securities donations. The session distills these broader trends into practical, actionable takeaways to help charities plan and adapt with greater clarity and confidence. Attendees will also learn how to apply these insights within their own organizations, using a toolkit from Environics Analytics to put the data into action.
Speakers
avatar for Mitchell Hillier

Mitchell Hillier

Director of Business Development, Environics Analytics
Mitchell is the Director of Business Development leading the Not For Profit, Education and Public Health sectors at Environics Analytics. Whether it’s a custom segmentation, developing a strategic plan, or building data literacy, he has worked with organizations of all sizes to... Read More →
avatar for Julie Fiorini

Julie Fiorini

General Manager of Charity & Donor Services, CanadaHelps
Julie Fiorini is the General Manager of Donor Services and Brand Marketing at CanadaHelps. Julie brings a diverse background in marketing, communications, and fundraising to support Canadians on their philanthropic journeys and to drive much-needed donations to charities working every... Read More →
Thursday May 28, 2026 11:00am - 12:00pm EDT
Mandarin Ballroom AB
  Breakout session

Attendees (32)


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