About me
Zach Zimmel is CEO and lead strategist at Principles, a Toronto-based social-impact strategy and creative agency. He works with charities across North America to launch narrative change strategies and strengthen digital fundraising/engagement by building repeatable systems: audience strategy, campaign planning, lead generation, email journeys, and measurement frameworks that support growth, month after month. Zach’s approach balances ambition with operational reality, helping teams prioritize the few moves that create momentum, confidence, and results. He’s facilitated strategy and discovery sessions with organizations around the world, aligning stakeholders around clear objectives, sharper messaging, and practical plans for execution.
