About me
Lisa Smith is the Director of Operations at Keys Marketing Group, where she helps Canadian charities, non-profits, and member-based organizations build stronger donor relationships through thoughtful fundraising strategy, clear communication, and meaningful conversation.Lisa has more than a decade of experience across fundraising, marketing, operations, and non-profit leadership. Her work has supported campaigns for organizations of many sizes, from national charities to community-based non-profits, with a focus on donor engagement, telefundraising, campaign reporting, digital strategy, and practical operational planning.She is especially interested in the role of human connection in modern fundraising and how organizations can use data and technology without losing the warmth, trust, and care that donors deserve.Lisa brings a collaborative, practical, and approachable style to her work. She loves talking with other fundraisers about what is working, what is changing, and how we can keep building better donor experiences together.
LinkedIn