The way donors engage has changed—and tele-fundraising has changed with it. Today’s most effective fundraising programs place live conversations at the centre, supported by integrated SMS, digital touchpoints, and AI-informed insights that strengthen donor relationships across channels. In this interactive session, we’ll explore how tele-fundraising teams are working today within multichannel environments to create more connected, responsive donor experiences. You’ll see how SMS can thoughtfully support live conversations, how AI is shaping timing and follow-up behind the scenes, and why integration—rather than adding more channels—is the key to better engagement and retention. Using real-world examples, we’ll look at what it takes to align phone, text, and digital outreach into a cohesive donor journey without losing the human voice that makes tele-fundraising effective.
Participants will leave with practical insights on how to:
- Integrate tele-fundraising, SMS, and digital channels into a seamless donor experience
- Use AI-informed tools to support stronger conversations and smarter outreach
- Improve donor retention through timely, relevant multichannel follow-up
- Strengthen tele-fundraising programs in ways that are ethical, sustainable, and donor-centred
Whether you’re new to tele-fundraising, refining an existing calling program or rethinking how your channels work together, this session offers a grounded, practical look at how multichannel fundraising is reshaping tele-fundraising—and how to use it well.
