Name: B1-1: Case Study: Building a Movement from Scratch: How Save The CBC Mobilized 100,000 People in Months
Start: 2026-05-28T09:55:00-0400
End: 2026-05-28T10:55:00-0400

Canada’s conference with a heart!

B1-1: Case Study: Building a Movement from Scratch: How Save The CBC Mobilized 100,000 People in Months

Thursday May 28, 2026 9:55am - 10:55am EDT

Mandarin Ballroom AB

How do you build a movement when the stakes are high, the opposition is powerful, and your team is small?

When CBC came under threat, Save The CBC started with a small group of volunteers and quickly grew into a high-impact social media campaign with more than 100,000 followers. In this session, Harvey McKinnon breaks down how the campaign was built, what worked, and what non-profits can apply to their own advocacy efforts.

At a time when independent media is under pressure and civil society faces growing attacks, this session offers practical lessons in rapid audience growth, message development, volunteer-driven campaigning, and public mobilization.

If your organization wants to build support, cut through noise, and respond effectively in a polarized environment, this session will give you ideas you can use right away.

Speakers

Harvey McKinnon

President, Harvey McKinnon Associates

Harvey McKinnon has been a fundraiser for over 40 years and is recognized as one of North America’s leading fundraising experts. His consultancy raises money for hundreds of non-profits in Canada and the USA. He is a seasoned trainer who has delivered fundraising keynotes at conferences... Read More →

Thursday May 28, 2026 9:55am - 10:55am EDT
Mandarin Ballroom AB

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Canada's Fundraising Conference 2026

Harvey McKinnon

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Success you have shared X tickets.

Canada's Fundraising Conference 2026

Harvey McKinnon

Attendees (21)

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