Name: WS3: The Future of Sponsorship | Workshop Part 2
Start: 2026-05-29T11:00:00-0400
End: 2026-05-29T12:30:00-0400

Canada’s conference with a heart!

WS3: The Future of Sponsorship | Workshop Part 2

Friday May 29, 2026 11:00am - 12:30pm EDT

Toronto Room

The landscape is changing. Businesses and companies are shifting their dollars from philanthropic giving to sponsorships/partnerships/CSR/Purpose Driven Partnerships (or whatever you want to term it). The shift is from giving you money and getting nothing in return but a charitable tax receipt to giving you that money and getting measurable ROI from that investment.

Are you aware that less then 5% of the $4.2B (yes, billion) spent by Canadian companies on sponsorship comes from CSR and similar budgets? And, 85% of that money comes from marketing budgets… who are you calling on and why?
This half-day WorkIntensive Session will map out the future of sponsorship for non-profits and charities as a diversified revenue channel aligned with your annual campaigns, major git programs and legacy giving. Understand the “why” behind where sponsorship is going, and then you can understand the “how” to get there. This session will address and deliver both. And deliver you a blueprint for navigating the future of sponsorship within your non-profit or charity.

The last two years have been record years for spending in the sponsorship world in Canada. Have you been receiving that incremental spend with your sponsorship program? If not, you need to figure out why, because sponsorship marketing in Canada is on an exponential growth curve (lol… even all the major philanthropic fundraising consultancies are trying to get into the game with claims they do “sponsorship as well”) and that means incremental dollars for your organization if you understand the how and why.

If you want incremental revenue through an enhanced sponsorship program as part of your revenue diversification plan, this session is for you.

Speakers

Brent Barootes

President and CEO, Partnership Group - Sponsorship Specialists

Brent Barootes has spent over 35 years in the sponsorship marketing industry, developing and delivering profitable sponsorship programs to charities and non profits that result in high returns on investment for these organizations. As President and CEO of the Partnership Group... Read More →

Friday May 29, 2026 11:00am - 12:30pm EDT
Toronto Room

WorkshopIntensive

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Canada's Fundraising Conference 2026

Brent Barootes

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Canada's Fundraising Conference 2026

Brent Barootes

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