Name: B3-4: Thirty Top Tips to Boost Your DM Program
Start: 2026-05-28T13:50:00-0400
End: 2026-05-28T14:50:00-0400

Canada’s conference with a heart!

B3-4: Thirty Top Tips to Boost Your DM Program

Thursday May 28, 2026 1:50pm - 2:50pm EDT

Seattle Room - 26th Floor

Join Sonya for this rapid-fire session where she’ll share 30 great suggestions to help you raise more money with your direct mail appeals.

These tried-and-true techniques have been carefully collected from Sonya’s wide-ranging experience both within charities and agency-side. Whether you’re in a small(er) shop or a large organization, and no matter if your DM activities are new or mature, this session will offer practical takeaways you can implement immediately.

You’ll head back to work full of ideas to improve your direct mail copy, enhance your DM packages, and strengthen your overall program – just in time for the critical fall and holiday fundraising season!

Speakers

Sonya Swiridjuk

Principal, Sonya Swiridjuk Consulting

Sonya Swiridjuk, CFRE, got her start in fundraising with her youth bowling league in Winnipeg, convincing her dad to make a “major gift investment” and buy her lot of chocolate after most of it had already been eaten. Today, Sonya’s fundraising activities and writing convince... Read More →

Thursday May 28, 2026 1:50pm - 2:50pm EDT
Seattle Room - 26th Floor

Breakout session

Success you have shared X tickets.

Canada's Fundraising Conference 2026

Sonya Swiridjuk

Get help with the event

Success you have shared X tickets.

Canada's Fundraising Conference 2026

Sonya Swiridjuk

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Get help with the event