Canada's Fundraising Conference 2026

In this session, we'll look at benchmarking data showing millions of online interactions for charitable causes to prove which types of interactive content engagements actually prompt list reactivation, more frequent donations, and increased new gifts from your community members. This presentation includes an in-depth case study with the Society for the Prevention of Cruelty to Animals International (SPCAI), demonstrating how interactive content boosted fundraising across channels. You'll leave with tactics you can apply to your own campaigns to improve your digital outreach and align your messaging with the values of your organization.