Brent Barootes has spent over 35 years in the sponsorship marketing industry, developing and delivering profitable sponsorship programs to charities and non profits that result in high returns on investment for these organizations. As President and CEO of the Partnership Group – Sponsorship Specialists®, he leads a dedicated team of professionals across the country delivering measurable results for their clients.
Brent has "worked the street" selling sport properties and charitable sponsorships for over a decade, as well as expertise on the buying side. Since founding the Partnership Group in 2001, Brent has provided his expertise to all sectors of the industry as a sponsorship leader and pioneer in Canada.
Brent is an accomplished speaker who presents at over 15 conferences, TEDx presentations and seminars annually across North America on a variety of sponsorship topics. Brent is the author of the Canadian Best Seller and #1 Canadian Sponsorship Publication,
Reality Check – Straight Talk about Sponsorship Marketing.
Brent provides sponsorship mentoring and shares his expertise in areas of sponsorship asset identification, valuation, prospect development, policy development, getting meetings, proposal development, negotiation and sponsorship fulfilment.
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