Holly Wagg, CFRE, leads both the people and business at Good Works - a Canadian fundraising agency that specializes in direct mail, digital and legacy giving for annual donors. She is the proud co-author of
You Can’t Take It With You: The Art & Science of Legacy Fundraising (2019), and she co-founded the Ten Oaks Project in 2004, for which she was honoured with a lifetime achievement award in the queer community before she cracked 30. She’s a widowed, remarried mother of six (two adopted, one bio, and three step-children). She also loves adventure travel, backcountry camping and talking about Hyrox/CrossFit.
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