No matter where you are in your campaign planning, building out a major gift strategy, or simply trying to breathe new life into a tired prospect pipeline, the goal is the same: engage and inspire more people to invest more meaningfully in your mission.
That doesn’t happen by accident. It happens with a system.
Your next major donor likely isn’t a headline name suggested at a board meeting or someone pulled from the latest news story. More often, they’re already in your database—quietly sitting in a report, tucked into an Excel spreadsheet, or waiting to be surfaced through thoughtful analysis. The opportunity? Hiding in plain sight.
This practical breakout session is designed for fundraising professionals who are planning a campaign, building or refining a major gift strategy, or looking to strengthen their prospect pipeline. Participants will learn to leverage internal data, recognize strong major-gift indicators, and implement a repeatable system for identifying and qualifying prospects.
We will walk through practical, real-world strategies to identify high-potential major gift prospects using the data you already have. Expect actionable tools, candid insights, and a bias toward implementation.
Learning ObjectivesAt the end of this session, participants will be able to:
- Apply a practical framework to identify major gift prospects using internal data and existing relationships.
- Recognize key attributes and behavioural indicators that signal major gift potential.
- Build or refresh a prospect pipeline aligned with campaign goals and the long-term major-gift strategy.
