Monthly giving programs are the backbone of sustainable fundraising—but how do you grow one meaningfully without overcomplicating your strategy?
Join Mary Saretski, Director of Donor & Stakeholder Relations at the Edmonton Humane Society, as she shares how a strong existing monthly giving program was elevated to new heights—currently generating $1 million annually. Since 2024, Mary and her team have grown monthly revenue from $61,000 to over $85,000 through intentional stewardship, thoughtful upgrades, targeted conversions, and consistent messaging about the value of monthly support.
In a sector where reliable funding is critical, monthly donors provide a vital, dependable foundation. This session will highlight how these donors truly become the backbone of an organization.
Attendees will walk away with practical, proven strategies to:
- Strengthen donor stewardship to improve retention
- Identify and implement simple, effective upgrade opportunities
- Convert one-time donors into long-term monthly supporters
- Build compelling, consistent messaging around monthly giving
- Scale a program at any stage—from startup to mature
Whether you’re launching a monthly giving program or looking to take an established one to the next level, this session will provide actionable insights you can implement right away.
